Salespeople Should Use the Tactic of Style Flexing with Customers

Multiple Choice

Salespeople should use the tactic of style flexing with customers and prospects because:

A) it is a breach of etiquette to speak more or less than your customer does in a sales meeting
B) a prospect will not buy from someone who presents as more dominant than the prospect is
C) it is the C for courtesy in the CARE model
D) people like to do business with others they perceive as being similar to themselves
E) it is unethical to use the power differential in different communication styles to close a sale