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    Selling Today Partnering
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    Exam 8: The Buying Process and Buyer Behavior
  5. Question
    Which Influence on Buying Decisions Is Defined as a Set
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Which Influence on Buying Decisions Is Defined as a Set

Question 53

Question 53

Essay

Which influence on buying decisions is defined as a set of characteristics and social behaviors based on the expectations of others?
A)reference group
B)social class
C)role
D)culture
E)process

Correct Answer:

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