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    M Marketing Study Set 3
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    Exam 13: Services: the Intangible Product
  5. Question
    Firms Can Close the ________ Gap by Matching Customer Expectations
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Firms Can Close the ________ Gap by Matching Customer Expectations

Question 93

Question 93

Multiple Choice

Firms can close the ________ gap by matching customer expectations with actual service through use of marketing metrics.


A) seniority
B) knowledge
C) standards
D) delivery
E) communication

Correct Answer:

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