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    M Marketing Study Set 3
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    Exam 11: Product, Branding, and Packaging Decisions
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    One Important Purpose of a Brand Is to
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One Important Purpose of a Brand Is to

Question 62

Question 62

Multiple Choice

One important purpose of a brand is to


A) capture advertising space.
B) minimize product line depth needed to be effective.
C) increase consumer recognition and awareness.
D) reduce product packaging.
E) meet government regulations.

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