Multiple Choice
At which point in the STP process does a firm ensure its segmentation strategy is consistent with and derived from its strengths, weaknesses, opportunities, and threats?
A) when the firm chooses a particular method for segmenting its market
B) when the firm articulates the vision or objectives of its marketing strategy
C) when the firm determines which segment is worth pursuing
D) when the firm assesses the attractiveness of a target market
E) when the firm presents the value of its product or service
Correct Answer:
Verified
Correct Answer:
Verified
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