Which of the Following Differentiates Market-Creating Innovations from Performance or Efficiency

Multiple Choice

Which of the following differentiates market-creating innovations from performance or efficiency innovations making it the least likely choice by companies?

A) Unlike performance or efficiency innovations, market-creating innovations cannot create a new class of consumers.
B) Unlike performance or efficiency innovations, market-creating innovations cannot increase a company's revenue.
C) Unlike performance or efficiency innovations, market-creating innovations involve investment decisions that are often based on short-term metrics.
D) Unlike performance or efficiency innovations, market-creating innovations prevent companies from growing in size.