Companies Like Under Armour Sponsor Annual Crowdsourcing Events

Multiple Choice

Companies like Under Armour sponsor annual crowdsourcing events. In which of the following scenarios is crowdsourcing used for new product development?

A) A company depends on its R&D department to come up with new ideas.
B) A company reviews the sales, costs, and profit projections of an existing product.
C) A company partners with a design agency to create a few prototypes.
D) A company hires a marketing agency to generate new product ideas.
E) A company creates a forum where anyone can contribute new product ideas.