Kallton Is a Multinational Communications and Information Technology Corporation

Multiple Choice

Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its website that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Kallton is using _ to generate new product ideas.

A) business analysis
B) marketing strategy development
C) concept development
D) test marketing
E) crowdsourcing