Multiple Choice
Which of the following is true of the product life cycle (PLC) ?
A) Product forms have longer life cycles than product classes.
B) The PLC concept can be applied to styles but not to fashions and fads.
C) It is generally difficult to forecast the sales level at each PLC stage.
D) All products pass through the stages of PLC in the same order.
E) All products generally go through all five stages of the PLC.
Correct Answer:
Verified
Correct Answer:
Verified
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