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    Exam 8: Developing New Products and Managing the Product Life Cycle 
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    If a Product Passes Both the Concept Test and the Product
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If a Product Passes Both the Concept Test and the Product

Question 37

Question 37

Multiple Choice

If a product passes both the concept test and the product test, the next step is most likely to be _.


A) marketing strategy development
B) test marketing
C) product development
D) business analysis
E) concept development

Correct Answer:

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