Harley-Davidson Disciples Share a Common, Deeply Held Attraction to the Brand

Multiple Choice

Harley-Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley-Davidson doesn't just sell motorcycles. It sells self-expression, lifestyles, aspirations, and dreams. This illustrates .

A) core customer values
B) an augmented product
C) complex bundling
D) an actual product
E) simple bundling