Which of the Following Is a Desirable Quality for a Brand

Multiple Choice

Which of the following is a desirable quality for a brand name?

A) The name should be a common word rather than a distinctive one.
B) The name should translate easily into foreign languages.
C) The name should not be extendable.
D) The name should be unique and difficult to pronounce to ensure legal protection.
E) The name should not suggest anything about the product quality.