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    Marketing Study Set 5
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    Exam 7: Products, Services, and Brands: Building Customer Value 
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    Product Planners Must Build A(n) Product Around the Core Benefit
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Product Planners Must Build A(n) Product Around the Core Benefit

Question 25

Question 25

Multiple Choice

Product planners must build a(n) product around the core benefit and actual product by offering additional consumer services and benefits.


A) convenience
B) industrial
C) augmented
D) shopping
E) specialty

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