Multiple Choice
Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?
A) benefit
B) geographic
C) demographic
D) psychographic
E) occasion
Correct Answer:
Verified
Correct Answer:
Verified
Q12: How do businesses segment their markets?
Q23: New communications technologies like satellite TV and
Q44: The full positioning of a brand is
Q53: Stores offering low-quality alternatives to luxury products
Q57: When an effective program can be designed
Q59: When the size, purchasing power, and profiles
Q60: By making health and fitness tracking devices
Q61: Which of the following is true of
Q63: Target and Kohl's have opened smaller-format stores
Q90: Business and consumer marketers use many of