Multiple Choice
When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as .
A) differentiable
B) reachable
C) actionable
D) measurable
E) accessible
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q12: How do businesses segment their markets?
Q23: New communications technologies like satellite TV and
Q44: The full positioning of a brand is
Q52: In cross-market segmentation, marketers form segments of
Q53: Stores offering low-quality alternatives to luxury products
Q58: Pediacertain Pet Supplies, a pet-food company, divides
Q59: When the size, purchasing power, and profiles
Q60: By making health and fitness tracking devices
Q61: Which of the following is true of
Q90: Business and consumer marketers use many of