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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    When an Effective Program Can Be Designed for Attracting and Serving
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When an Effective Program Can Be Designed for Attracting and Serving

Question 57

Question 57

Multiple Choice

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as .


A) differentiable
B) reachable
C) actionable
D) measurable
E) accessible

Correct Answer:

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