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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    Although Not Recommended, Some Marketers Decide to Ignore Market Segmentation
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Although Not Recommended, Some Marketers Decide to Ignore Market Segmentation

Question 38

Question 38

Multiple Choice

Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as marketing.


A) undifferentiated
B) niche
C) differentiated
D) local
E) individual

Correct Answer:

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