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    Exam 6: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 
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    Segmentation Factors Divide Buyers into Different Groups Based on Social
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Segmentation Factors Divide Buyers into Different Groups Based on Social

Question 37

Question 37

Multiple Choice

segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.


A) Psychographic
B) User status
C) Geographic
D) Demographic
E) Behavioural

Correct Answer:

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