Multiple Choice
A successful niche marketing strategy relies on a firm's .
A) knowledge of customer needs
B) affordable pricing
C) product positioning
D) availability of services
E) superior products
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Niche marketing offers smaller companies an opportunity
Q14: Describe the different types of value propositions
Q28: Market segments that can be effectively reached
Q29: Chosen symbols, characters, and other image elements
Q30: Compared with undifferentiated marketing, differentiated marketing is
Q33: Argonaut Food Stores, a retail giant, hires
Q35: Gold Class Electricals, a consumer-electronics firm, targets
Q36: By having over 90 different types of
Q37: segmentation factors divide buyers into different groups
Q53: Explain the four major segmentation variables for