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    Marketing Study Set 5
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    Exam 5: Understanding Consumer and Business Buyer Behaviour 
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    Which of the Following Is the First Stage of the Buyer
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Which of the Following Is the First Stage of the Buyer

Question 16

Question 16

Multiple Choice

Which of the following is the first stage of the buyer decision process?


A) postpurchase behaviour
B) information search
C) need recognition
D) purchase decision
E) evaluation of alternatives

Correct Answer:

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