Multiple Choice
Simone bought two bottles of wine from two vineyards in Bordeaux. When asked for an opinion on the quality of the wines, she later mentioned that the Pontet Canet tasted like alcoholic grape juice, but the Chateau Margaux had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Simone's remarks reflect?
A) purchase decision
B) postpurchase behaviour
C) situational analysis
D) information search
E) evaluation of alternatives
Correct Answer:

Verified
Correct Answer:
Verified
Q8: Corning produces Gorilla Glass screens that are
Q9: Which of the following statements about buying
Q10: refers to the unique psychological characteristics that
Q11: Which of the following is considered a
Q12: During which stage of the business buying
Q14: The most effective sources of information about
Q15: A shoe company's ads feature the members
Q16: Which of the following is the first
Q17: What is the most important consumer buying
Q18: If marketers know what evaluative processes go