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    Marketing Study Set 5
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    A Strategy for Company Growth That Involves Increasing Sales to Current
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A Strategy for Company Growth That Involves Increasing Sales to Current

Question 77

Question 77

Multiple Choice

A strategy for company growth that involves increasing sales to current market segments without changing the product is known as .


A) market differentiation
B) market penetration
C) diversification
D) product development
E) market development

Correct Answer:

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