The Four Ps Model Has Been Challenged Because It Omits

Multiple Choice

The four Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint. The more recent four As framework complements the traditional model and includes .

A) acceptability, affordability, accessibility, and awareness
B) adaptability, affordability, availability, and awareness
C) acceptability, affordability, accessibility, and aptitude
D) adaptability, affordability, accessibility, and awareness
E) adaptability, affordability, availability, and aptitude