Multiple Choice
Which of the following is true of public relations?
A) It involves training a dedicated sales force to meet customers.
B) It provides quick incentives to make product purchases.
C) It emphasizes news and events rather than sales.
D) It cannot be used to dramatize a product or company.
E) It is the most widely used promotional tool.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Which of the following is a disadvantage
Q2: In an effort to better engage its
Q4: The method of setting an advertising budget
Q6: Rather than just creating and placing "TV
Q7: Traditional mass media still make up a
Q8: Advertising's goal is to help move consumers
Q9: Which of the following media is most
Q10: A common PR tool is special events,
Q11: The objective of advertising is to build
Q99: The competitive-parity method of setting promotion budgets