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    Marketing Study Set 5
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 
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    The Objective of Advertising Is to Build Primary Demand
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The Objective of Advertising Is to Build Primary Demand

Question 11

Question 11

Multiple Choice

The objective of advertising is to build primary demand.


A) informative
B) comparative
C) persuasive
D) personal
E) reminder

Correct Answer:

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