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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 
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    Which of the Following Is a Disadvantage of Using a Magazine
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Which of the Following Is a Disadvantage of Using a Magazine

Question 1

Question 1

Multiple Choice

Which of the following is a disadvantage of using a magazine as an advertising medium?


A) It has low geographic selectivity.
B) It consists of low-quality reproduction.
C) It has low credibility and image.
D) It involves high costs.
E) It has a poor pass-along readership.

Correct Answer:

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