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    Marketing Study Set 5
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 
  5. Question
    Paid Media Refers to Promotional Channels Owned and Controlled by the Company
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Paid Media Refers to Promotional Channels Owned and Controlled by the Company

Question 16

Question 16

True/False

Paid media refers to promotional channels owned and controlled by the company, including company websites, corporate blogs, owned social media pages, proprietary brand communities, sales forces, and events.

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