Multiple Choice
Which of the following is an example of a firm utilizing public relations as a promotion tool?
A) a firm providing interesting information about a product to the news media
B) a firm informing customers of special discounts on its website
C) a firm using its personal sales force at an expo to sell its products
D) a firm sending its catalog directly to customers through e-mail
E) a firm using a celebrity to endorse a product in a television commercial
Correct Answer:

Verified
Correct Answer:
Verified
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Q16: Paid media refers to promotional channels owned
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