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    Exam 1: Marketing: Creating Customer Value and Engagement 
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    A Steinway Piano-Any Steinway Piano-Costs a Lot
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A Steinway Piano-Any Steinway Piano-Costs a Lot

Question 57

Question 57

Multiple Choice

A Steinway piano-any Steinway piano-costs a lot. But to those who own one, a Steinway is a great value. This is an example of _.


A) customer lifetime value
B) customer share
C) customer perceived value
D) share of customer
E) customer experience

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