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    Exam 1: Marketing: Creating Customer Value and Engagement 
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    Is the Total Combined Customer Lifetime Values of All the Company's
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Is the Total Combined Customer Lifetime Values of All the Company's

Question 62

Question 62

Multiple Choice

is the total combined customer lifetime values of all the company's current and potential customers.


A) Market share
B) Customer equity
C) Share of customer
D) Customer-perceived value
E) Value proposition

Correct Answer:

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