Multiple Choice
Procter & Gamble's Tide detergent does not attempt to get to know customers personally. Instead, Tide creates engagement and relationships through brand-building advertising, websites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?
A) business partnering
B) basic relationships
C) full partnerships
D) joint ventures
E) strategic alliances
Correct Answer:
Verified
Correct Answer:
Verified
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