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    Exam 1: Marketing: Creating Customer Value and Engagement 
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    Refers to a Channel Stretching from Raw Materials to Components
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Refers to a Channel Stretching from Raw Materials to Components

Question 19

Question 19

Multiple Choice

refers to a channel stretching from raw materials to components to final products that are carried to final buyers.


A) A marketing channel
B) A market segment
C) A supply chain
D) A demand chain
E) A marketing-mix channel

Correct Answer:

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