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    Exam 1: Marketing: Creating Customer Value and Engagement 
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    The Walt Disney World Resort Doesn't Just Offer Amusement Park
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The Walt Disney World Resort Doesn't Just Offer Amusement Park

Question 17

Question 17

Multiple Choice

The Walt Disney World Resort doesn't just offer amusement park rides, it uses its famed Disney magic to create carefully orchestrated _ _.


A) wants
B) service offerings
C) values
D) experiences
E) benefits

Correct Answer:

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