True/False
The two dimensions of the VALS framework, needs and wants, helps to explain why different consumer groups exhibit different behaviors, and why different consumer groups often exhibit the same behaviors for different reasons.
Correct Answer:
Verified
Correct Answer:
Verified
Q14: When it comes to segmenting markets based
Q15: An auto insurance company segmented its market
Q16: When highlighting a product's competitive advantage based
Q17: The VALS framework identifies three primary motivations:
Q18: Social media outlets like Facebook are not
Q20: Stores such as Bass Pro Shops focus
Q21: Which market segment criteria refers to the
Q22: When the similarity in needs and wants
Q23: An undifferentiated targeting strategy, is a mass-marketing
Q24: A company that sells hamburgers across the