An Auto Insurance Company Segmented Its Market by Both Gender

Multiple Choice

An auto insurance company segmented its market by both gender and age and designed different marketing campaigns to appeal to both. In the end, both segments responded the same to the different marketing strategies, in part, because both segments are required to have auto insurance. This firm failed to understand the criteria of market segments needing to be

A) substantial.
B) accessible.
C) differentiable.
D) measurable.
E) actionable.