When Highlighting a Product's Competitive Advantage Based on Attributes, a Firm

Multiple Choice

When highlighting a product's competitive advantage based on attributes, a firm will

A) show how its product use can be advantageous to the customer.
B) concentrate on the unique aspects of the product that sets it apart from the competition.
C) remind customers the value of the product received in comparison to its price.
D) show how its product is priced lower than the competition.
E) develop a relationship with the target market that will enhance the product's brand.