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    Marketing Study Set 20
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    Exam 7: Segmentation, Targeting, and Positioning
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    Market Segmentation Produces Relatively Homogenous Groups of Consumers Called
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Market Segmentation Produces Relatively Homogenous Groups of Consumers Called

Question 44

Question 44

Multiple Choice

Market segmentation produces relatively homogenous groups of consumers called


A) consumer targets.
B) consumer segments.
C) market sectors.
D) market segments.
E) consumer clusters.

Correct Answer:

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