As a Marketing Activity, Positioning Assumes That Consumers

Multiple Choice

As a marketing activity, positioning assumes that consumers

A) are innovators and will always want the latest and most innovative products.
B) will make up their own minds about a product, regardless of how it is marketed.
C) will compare goods and services on the basis of benefits.
D) will always want to pay the lowest price possible for a product.
E) are followers and will only buy products that appeal to their friends as well.