What Does the Criteria Accessible Mean Regarding Market Segments

Multiple Choice

What does the criteria accessible mean regarding market segments?

A) Markets should be clearly identified with appropriate strategies developed for each.
B) Segments must be large enough for the firm to make a profit by serving them.
C) The size and purchasing power of the segment should be clearly identified.
D) Marketers must be able to reach and serve the segment.
E) Marketers should develop strategies that can attract a market to its products.