Multiple Choice
When marketers segment based on psychographics, the market is divided into groups according to
A) family size and marital status.
B) the reason why the consumer made the purchase.
C) how convenient the product is for the consumer.
D) how consumers act toward products.
E) a consumer's income and interest in the product.
Correct Answer:
Verified
Correct Answer:
Verified
Q124: What does the criteria accessible mean regarding
Q125: Consumers of _ marketing products typically have
Q126: Psychographic segmentation involves categorizing customers based on
Q127: Business-to-business firms generally segment their markets according
Q128: Stores like Cabela's, REI, and Bass Pro
Q130: _ segmentation is often the most difficult
Q131: Read the following statements to select which
Q132: It is important for many firms to
Q133: Consumers who have between $100,000 and $250,000
Q134: _ segmentation information, such as age or