Multiple Choice
It has been Tara's dream to open a bakery, and while she has experience in making all types of baked goods, she always gets rave reviews for her hand-decorated cakes. So, rather than open a bakery that offers a wide variety of baked goods, Tara has decided to open a specialty cake shop to cater to that market only. This is an example of
A) market fragmentation.
B) repositioning.
C) market segmentation.
D) limited marketing.
E) mass marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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