An Advantage to Using a Perceptual Map Is That It

Multiple Choice

An advantage to using a perceptual map is that it

A) shows the firms strengths, weaknesses, opportunities and threats.
B) shows which products of a firm are most profitable.
C) shows how other companies are marketing their products.
D) can highlight potential market positions that might be underserved.
E) it is the quickest way to determine market segments.