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    Exam 7: Segmentation, Targeting, and Positioning
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    Which Is Considered to Be a Behavioral Segmentation Variable
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Which Is Considered to Be a Behavioral Segmentation Variable

Question 69

Question 69

Multiple Choice

Which is considered to be a behavioral segmentation variable?


A) lifestyle
B) population shifts
C) family size
D) usage rate
E) customer convenience

Correct Answer:

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