As It Pertains to International Segmentation, Global Segmentation Refers to Identifying

Multiple Choice

As it pertains to international segmentation, global segmentation refers to identifying

A) similar patterns in cultures that can be used to segment a market.
B) a group of consumers with common needs and wants that spans the entire globe.
C) products that will have a global appeal.
D) markets that will be favorable for exporting products internationally.
E) products that can be marketed in the same way across the globe.