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    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    What Is an Important Component in Determining Psychographic Characteristics
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What Is an Important Component in Determining Psychographic Characteristics

Question 38

Question 38

Short Answer

What is an important component in determining psychographic characteristics?
A)benefits sought
B)use-situation factors
C)age
D)lifestyles
E)use-related factors

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