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    Marketing Study Set 20
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    Exam 7: Segmentation, Targeting, and Positioning
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    It Is Important for Many Firms to Identify Their Heavy
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It Is Important for Many Firms to Identify Their Heavy

Question 132

Question 132

Short Answer

It is important for many firms to identify their heavy users because of the rule that 20 percent of heavy users account for _________ percent of the total demand.

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