According to Your Text, Why Are Brand Loyal Customers an Important

Multiple Choice

According to your text, why are brand loyal customers an important contributor to a firm's long-term success and profitability?

A) Brand loyal customers typically don't use coupons to reduce the price of the product.
B) Brand loyal customers write positive reviews of the firm.
C) Brand loyal customers typically exhibit more price sensitivity.
D) Brand loyal customers typically exhibit less price sensitivity.
E) Brand loyal customers write negative reviews of the competition.