According to Your Text, Social Media Can Support the Goal

Multiple Choice

According to your text, social media can support the goal of building a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers, and by

A) allowing firms to build a customer database to use to promote other products.
B) generating positive-word-of-mouth communication about the brand across social networks.
C) allowing the firm to offer coupons and discounts to a larger number of customers.
D) reducing the number of other promotional activities in which the firm must engage.
E) having the ability to track the competition on social networks.