Nonprofit Organizations Need to Use the Value Stakeholders Associate with the Organization

Multiple Choice

Nonprofit organizations need to use the value stakeholders associate with the organization to raise the funds and support required to accomplish its mission. It is easier for a nonprofit organization to do this if

A) it is relatively unknown.
B) it has high brand equity.
C) its brand is similar to that of its competitors.
D) it has low brand equity.
E) it is relevant to only a small, focused group of consumers.