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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Personality and Lifestyle Are Both Variables Used to Employ ________
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Personality and Lifestyle Are Both Variables Used to Employ ________

Question 101

Question 101

Multiple Choice

Personality and lifestyle are both variables used to employ ________ segmentation.


A) geographic
B) behavioral
C) attitudinal
D) psychographic
E) demographic

Correct Answer:

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