After Establishing the Market Segments and Product Groupings on a Market-Product

Multiple Choice

After establishing the market segments and product groupings on a market-product grid, the next step is to

A) fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
B) estimate, with intelligent guesstimates as necessary, the market size for each cell.
C) total the vertical columns to identify the greatest marketing synergies and efficiencies.
D) total the horizontal rows to identify greatest operations/production synergies and efficiencies.
E) identify a marketing action for every product-market combination in the grid.